Maatschappelijk activatieprogramma Motocross of Nations: LIVE LIKE A PRO (EN)
The Motocross of Nations is more than just a spectacular top sports event, the first 'MXoN' in 15 years on Dutch soil is also used to generate social impact. Drivers, technicians, organisers and teachers inspire with 'LIVE LIKE A PRO' specific target populations' young motocross athletes', technique students' and 'directors and governments’. With the means of activities on schools, at motocross clubs and during the event at the TT Circuit in Assen, the social activation program of the MXoN contributes to a healthy lifestyle, attractive technical education and a more safe and innovative motocross sport.
The professional motocross athlete that participates in the MXoN is a fully embedded 'professional’ that lives for his/her sport. Surrounding the athlete is a team of professionals that focus on training, fitness, nutrition, but also marketing and PR. LIVE LIKE A PRO emphasises these parts of the sport with the following subprograms:
MXoN DC Fit: MBO technical students from the TT Institute (Drenthe College) experience what it is to train like a professional motocross athlete. They are challenged in the areas of nutrition and movement.
MXoN technique = team sport: with the means of an education program, MBO Students from the motorcycle technique education at the TT Institute are submerged within the world of a professional motocross technical engineer. The most motivated students get the opportunity to support a professional team during the Motocross of Nations.
MXoN Academy: a club program that is on the move include activities at multiple motocross clubs throughout the Netherlands and a final during the Motocross of Nations. Martin van Genderen and Jan Postema work with the new generation of motocross talents on the area’s of training, nutrition, lifestyle, safety and respect.
MXoN School tour: Multiple MBO technique schools are challenged within the tour that includes a final during the Motocross of Nations. Students participate in E-sports, training and engineering competitions.
MXoN Symposium: The latest developments in the area's of safety, environment, durability and innovation are shared to interested motocross clubs, foundations and government in the weekend of the Motocross of Nations.
The social activation program LIVE LIKE A PRO is developed by the 'Stichting MXGP Assen’ (organiser MXoN), SportDrenthe and Team TOC in cooperation with the Ministry of Public health, Welfare and Sport, Province Drenthe, Municipality Assen, the KNMV, the MXGP Academy, Drenthe College and the Hanzehogeschool Groningen.
Follow #LIVELIKEAPRO to stay updated on all activities concerning the subprograms.